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File Size: 39713 KB

Print Length: 245 pages

Publisher: Academic Press; 1 edition (August 2, 2017)

Publication Date: August 2, 2017

Sold by: Amazon Digital Services LLC

Language: English

ASIN: B074KGF677

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Download Ebook Packaging Design: Successful Product Branding From Concept to Shelf

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Packaging Design: Successful Product Branding From Concept to Shelf

Packaging Design: Successful Product Branding From Concept to Shelf


Packaging Design: Successful Product Branding From Concept to Shelf


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Packaging Design: Successful Product Branding From Concept to Shelf

Review

"Insightful text and real-world visuals unite to provide examples of responsible packaging design..." ("DynamicGraphics", Feb/Mar 2007)

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From the Back Cover

How to create packaging designs for consumer brands that effectively communicate in the retail environment "Packaging Design: Successful Product Branding from Concept to Shelf" is the most comprehensive resource of practical and professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with real-world advice, step-by-step descriptions of the creative process, and all-important insights into the stakeholders, the design process, and the production process, this book illuminates the business of packaging design like no other.Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the packaging design process. In one convenient book, you'll find: Insightful images of the design process, design concepts, three-dimensional models, and prototypesA wealth of case studies showcasing how superior packaging designs were createdA framework for today's packaging design businessEnvironmental considerations, along with legal and regulatory issuesUseful appendices with advice on portfolio development and professional practice guidelines

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Product details

Paperback: 256 pages

Publisher: Wiley; 2 edition (January 14, 2013)

Language: English

ISBN-10: 9781118027066

ISBN-13: 978-1118027066

ASIN: 111802706X

Product Dimensions:

7.9 x 0.6 x 8.9 inches

Shipping Weight: 1.4 pounds (View shipping rates and policies)

Average Customer Review:

4.1 out of 5 stars

11 customer reviews

Amazon Best Sellers Rank:

#679,521 in Books (See Top 100 in Books)

Great Book! If cyou don't know anything about packaging design this book is a good place to start. It also covers the history of package design giving you good background information to start with.

I just wanted to catch up on some marketing knowledge for B to B. I think the writing is concise, interesting, and well illustrated. Buy it.

Bought this used because it said it was in good condition but it can with a bunch of pages ripped out which is super disappointing since I’m using this for school. You can’t even flip the pages without more of them falling out.

Purchased as a text book for my graphic design packaging class. Although not an exciting read it contains some valuable information and I expect it to be a great resource in the future.

I wrote a little blog about this book. It's awesome and I recommend it to any designer from Student to Senior Level. It is well written![...]

Fine

The informartion that this book provides is clear and friendly. Ideal to be used in class and keept in every designer bookshelf.

As someone in the marketing profession, this book on packaging design piqued my interest...I felt like it could give me some technical, historical, and even psychological insight into the aims and means of design and copy. And to a large extent, it succeeded admirably. Amply illustrated, it's a great crash course, especially rich in information about the evolution of packaging and the modern marketplace. The photos are well-chosen, and with full-color throughout, the examples really pop.The only downside is that the tone is relatively academic and dry, making it a bit hard to read cover-to-cover. I understand that it's not written with the layperson in mind, but still, a lighter tone would have made it more accessible to a wider range of readers--especially with information this intriguing.

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Product details

File Size: 376 KB

Print Length: 26 pages

Publication Date: March 6, 2019

Sold by: Amazon Digital Services LLC

Language: English

ASIN: B07PKV5ZF8

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Amazon Best Sellers Rank:

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Free Ebook Madame Bovary: Provincial Manners (Oxford World's Classics), by Gustave Flaubert

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Madame Bovary: Provincial Manners (Oxford World's Classics), by Gustave Flaubert

Madame Bovary: Provincial Manners (Oxford World's Classics), by Gustave Flaubert


Madame Bovary: Provincial Manners (Oxford World's Classics), by Gustave Flaubert


Free Ebook Madame Bovary: Provincial Manners (Oxford World's Classics), by Gustave Flaubert

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Madame Bovary: Provincial Manners (Oxford World's Classics), by Gustave Flaubert

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"A superb new translation... If you've never read Madame Bovary, or if you've only worked through it in first-year college French, you need to sit down with this book as soon as possible. This is one of the summits of prose art, and not to know such a masterpiece is to live a diminished life."--Washington Post

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About the Author

Margaret Mauldon has worked as a translator since 1987. For OWC she has translated Zola's L'Assommoir, Stendhal's The Charterhouse of Parma, Huysmans' Against Nature (winner of the Scott Moncrieff Prize for translation, 1999), Constant's Adolphe, and Maupassant's Bel-Ami. Malcolm Bowie was previously Marshal Foch Professor of French Literature at the University of Oxford, and Fellow of All Souls College before he became Master of Christ's College, Cambridge in 2002. He is the author of books on Mallarmé, Freud and Proust, and his acclaimed study Proust Among the Stars (1998) won the $50,000 Truman Capote Award for Literary Criticism in 2001, the largest annual cash prize for literary criticism in the English language.

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Product details

Series: Oxford World's Classics

Paperback: 358 pages

Publisher: Oxford University Press; Reissue edition (May 15, 2008)

Language: English

ISBN-10: 0199535655

ISBN-13: 978-0199535651

Product Dimensions:

7.6 x 0.5 x 5 inches

Shipping Weight: 8.8 ounces (View shipping rates and policies)

Average Customer Review:

3.9 out of 5 stars

975 customer reviews

Amazon Best Sellers Rank:

#113,661 in Books (See Top 100 in Books)

Madame Bovary, Flaubert's debut novel, is a masterpiece for a number of reasons. First, it is a stunning and unique exploration of the French Revolution, with each character representing a different idea prevalent at that time - very clever. Perhaps we may lack appreciation of that today, as it's no longer new, but in Flaubert's day, this was extraordinary. However, that's far from the only unique feature of the story.See, Flaubert is perhaps the first solid example of masterful handling of what writers and English professors refer to as Free Indirect Speech. You'll notice that the story opens with an unnamed first person narrator, then, without warning, the story shifts to third person omniscient, having already utterly and completely drawn you into the story. It's brilliant, and even today, Flaubert is the one you'll be encouraged to study if you wish to master writing from this point of view.I highly recommend this story, for philosophers, for writers, and for those just looking for an interesting tale exploring some important truths.

I liked the fact that this text was a paperback and was one of the few that I could find on line for a reasonable price. However, this book was edited extremely poorly. It seems that the format was transferred from some other format. I say this because sentences and even words were cut up, ending early on one line on a page and then recommencing on the next line. For a student of the French language, this was disconcerting since it was difficult at times to discern whether or not the letters at the end of the line were supposed to go with the letters on the next line to create a legitimate French word. I would say that only fluent French speakers should buy this edition since they would be able to readily discern whether or not the word at the end of the line was intact or just split up in a weird way and might be able to put up with the problem in return for the reasonable price. For non-fluent French speakers, I would recommend that they stay away from purchasing this book.

I decided to read Madame Bovary after years of seeing it in lists of classic novels. Having completed it, I cannot in honesty say that I enjoyed every page of it because I found Emma and her husband Charles Bovary to be two of the most shallow people in fiction. Her life is built on romantic notions that she cannot find in real relationships while he seems to exist solely to show us that one can be a doctor while still being dull and stupid. On numerous occasions, I found myself wishing I could give both of them a good swift kick.Then again perhaps the point of the novel is to show us how banal life is when one cannot find anything meaningful beyond oneself. Instead of being tragic, I found the both of their deaths as pointless as their lives. The fact that neither is any worse than the miserable people that surround them is the best thing left to say..In that sense, the novel serves a useful purpose in that it reveals that a full life involves more than satisfying one's own appetites as Emma attempts to do and the folly of basing one's happiness on an unworthy object of adoration as he does. I recommend reading it as forerunner of so much of today's entertainment built on unsympathetic characters facing the consequences of their vapid choices. The art of the novel lies in Flaubert's ability to convey that message without appearing to preach.

Like Lady Chetterly, Tess of the D'Urbervilles, and Anna Karenina, Madame Bovary spent her life searching for a happiness that was more idealized than real. However, in the case of Madame Bovary, she found that the happiness that she found in illicit relationships was inadequate to fill the emptiness that she felt in her life.. In addition, the acquisition of material goods that led to financial ruin did not satisfy the the yearning which she would bestow upon her a fuller life.The author did a remarkable job of making Madame Bovary's frustration almost palpable. The frantic life of lies and desperation that she lived in pursuit of her illusive dream manifested itself in a madness that would not even allow her to love her own daughter.Flaubert does an engaging job of instilling in the reader a hope that Madame Bovary would not come to a tragic end. But, as the reader expected from the beginning, it was not to be.

"Madame Bovary, Gustave Falubert's first novel, is the story of the beautiful Emma Rouault who is married to the provincial doctor Charles Bovary yet harbors dreams of an elegant and passionate life. Escaping into sentimental novels, she finds her fantasies dashed by the tedium of her days. Nothing serves to satisfy - not marriage, not motherhood. In an effort to fill her emptiness and make her life everything she believes it should be, Emma spends lavishly on clothes and her home and embarks on two disappointing love affairs. Soon heartbroken and crippled by debts, Emma takes drastic action with tragic consequences for her husband and daughter."A beautifully written story of discontent; told objectively, without romanticizing or moralizing. Madame Bovary is a masterpiece of realist fiction.

Given the obsession with fairy tales, happy endings, and love at first sight which has convinced a great deal of people to believe these things exist outside of fiction, Madame Bovary is a refreshing tome. My interpretation and what I choose to focus on in the story would be the notion that people try to fit people into their own lives; making a prince charming for their own love story and producing their very own romantic comedy. This is not to say that those romantic classics are without merit, but Madam Bovary is a valid response to characters who take them too seriously. The prose is not difficult to follow, and it's eventful for the genre it's in. A great read for the practical, cynical, satirical, or anyone who wants an introduction to Flaubert in late 19th century literature.

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